[ fee-dee ] faith, belief, trust
A sustainable range of playful fabric creations made in Adelaide by Interior Designer Fee Dyer. The brand is exclusively made from her eclectic collection of vintage, upcycled and remnant materials mixed with a dash of whimsy.
How it all began.
While on maternity leave in 2007 with her second child, Fee was gifted her Mum's vintage Bernina Sewing Machine. With a need to be creative (for her own mental health) she began experimenting using sample fabrics collected from her years of working in Interior Design. This eventually resulted in the first Hammer Baby Rattle protoype which was put to test by her then 3 and 18 month old inhouse assistants.
2010 Interview with the Melbourne Herald Sun
In 2017 Fee's third & youngest child started school. This now enabled her to expand the brand. The Guitar Pillows came first followed shortly after by the release of Blanket Vests and Reversible Tunics. The signature upcycled and vintage fabrics remain prominantly featured in all the designs and the contunied to be beautifully hand crafted one piece at a time.
The fede range is ethically created using only found fabrics that have been discarded by others and potentially heading to landfill. We challenge the perception that reused materials are past their use by date. fede hopes to inspire buyers to ditch the plastic toys and fast fashion to shop with purpose knowing together we are helping to make the world a better place.
- Wool Blankets
- Quilt Covers
- Sleeping Bags
- Picture Books (used for packaging)
All of our toys are filled with recycled PET fibre. This is derived in Australia from 100% post consumer water bottles. For every 1kg of fibre used it saves around 70 bottles from ending up in landfill.
⭐⭐⭐⭐⭐ Adorable hammer rattle. I know my handyman friend will love this as a gift for his son! Shipped on time. Many thanks!
⭐⭐⭐⭐⭐ Big hit in our house. Everyone loves this pillow, even our twin boys & corgi. Thanks for the super fast shipping <3 Lovely work!
⭐⭐⭐⭐⭐ Excellent service. Baby rattle and cushion are both of very high quality, well made and exactly like the pictures. Very happy with my purchase. Thank you fede.
Carolynne on Dec 9, 2019
⭐⭐⭐⭐⭐ I bought two of these vest one for each daughter. The quality is fantastic, they’re adorable and I can’t wait for the weather to warm up a little so that my kiddos can wear them.
⭐⭐⭐⭐⭐ This was everything I expected. Quality craftsmanship, good customer service. About the size of a real hammer. Very cute.
⭐⭐⭐⭐⭐ This is super cute - I love the packaging used and love the thought behind the fabrics chosen.
The team behind fede